Pay 4X Per Click or Optimize Your Ad Copy

That's right, over the last few weeks, Google has implemented a minimum (that's right minimum) bid per click policy for AdWords (and AdSense as well).

Now if Google's algorithms determine that the ad you are running on a particular keyword is not generating enough revenue for Google, you have two choices:

1. Agree to a proposed minimum bid (which I have personally seen to be 4X or more the amount of the recent average CPC for keyword/ad combo).

or

2. Change (optimize) your ad copy.

Yes, that's right, you have the opportunity to avoid a potential 4X increase in your CPC cost if you create the right optimal ad.

It will be interesting to see if even Google (the 800lb Gorilla of all Gorillas) can make this stick, especially with MSN Search launching in a few months.