A blog on using the power of Disruptive Business Models to build successful businesses...and other stuff. by Joe Agliozzo

Tuesday, June 20, 2006

Update: Help-U-Sell and Yahoo! Panama

Long time since my last post, reflecting many changes at BetterPPC. The highlights:

We are now managing over $2.5M in monthly spend, some of the largest PPC advertisers have become customers!

We have developed a "packaged click" product that allows small businesses and franchise organization to programatically buy PPC advertising and create coordinated campaigns between the parent company and individual offices. Our first customer in this business is Help-U-Sell(R), a national real estate franchisee with over 800 offices across the country.

Yahoo! is now testing their new platform, code name "Panama" and will finally allow multiple ads to be run automatically. We intend to take full advantage of this new functionality and bring the power of BetterPPC to Yahoo!

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