A blog on using the power of Disruptive Business Models to build successful businesses...and other stuff. by Joe Agliozzo

Thursday, March 03, 2005

Vertical Search

New Report from Jupiter Research on the opportunities in Vertical Search. "Vertical Search" means search devoted to specific categories or industries, such as Travel or Retail. The opportunities for advertisers are interesting here because currently, CPC prices are low. HOWEVER, make sure that you are using your tracking software religiously because nobody knows yet whether or not these clicks will convert.

Fred Wilson (A VC) also has a brief hit on this, and quotes Danny Sullivan.