A blog on using the power of Disruptive Business Models to build successful businesses...and other stuff. by Joe Agliozzo

Thursday, April 07, 2005

Authority Improves Performance

We always stress in our presentations at events like Search Engine Strategies the importance of conveying reliability, trust and quality in advertising. Our analysis has shown that these concepts can have a huge effect on ad performance, lifting CTR's as much as 20-30% if used properly.

An excellent article by Todd Mintz in Search Engine Guide makes the same point - Give Your PPC Ad “Authority” and your CTR will skyrocket.