Couple of interesting announcements yesterday from Yahoo! and Bill Gross of Idealab (Idealab was the spawning ground for Overture as GoTo.net, Yahoo! purchased Overture).
Gross announced Snap and Insider Pages in conjunction with John Batelle's Web2.0 conference. More about Snap in a future post (in short, the transparency and ability to pay on the basis of sales generated, etc. is pretty revolutionary).
For now, Insider Pages and also the announcement that Yahoo! Local Search is out of beta means that the local search market is really starting to get a lot of resources and energy.
Yahoo! Local Search includes the ability to search by location and look for local businesses, complete with mapping (Google offers a similar product). Insider Pages is a little more creative. Supposedly, Insider Pages combines local search type listings (like Craig's List) with social networking (like Friendster) to allow people to make recommendations, etc. I am sure this is exciting for the social networking folks because it may create the most realistic business model for this segment.
We are excited about anything that expands the supply of inventory for advertising while at the same time creating a new pool of advertisers that will take advantage of this type of advertising. From previous posts, you know that we feel that the local advertiser will one day buy paid search advertising as readily as they buy Yellow Pages advertising right now.
These initatives are one more step in that direction. When these advertisers come online, the key to getting their business will be having an extremely easy way to create very effective ads - which is what we are all about.
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