Many believe as we do that the future of advertising lies in testing and data analysis. Poindexter Systems just hired away Amazon's chief scientist, Dr. Andreas Weigend. His expertise in testing and data analysis is probably one of the main reasons why Amazon is almost universally cited as being the best designed e-commerce site in the world. Amazon arrived at the design of their application through thousands of tests and analysis of user behavior.
I love this quote by Dr. Weigend: "Having an agile way of doing testing will affect where the market is going."
As a company dedicated to improving ad performance through testing ad copy, we agree.
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