We have now completely re-architected the BetterPPC application to take advantage of the release of the new Google AdWords API. The change in the performance of our application is incredible and the user experience will be MUCH better.
We are also readying the launch of two Free services. An automated "Ad Generator" that uses AI to create test ads, and a program that looks at existing ad campaign data (no testing required) and selects the optimum match of ads and keywords. The performance of this program will obviously not be as good as testing, but it will be a quick and easy way to get the "instant gratification" of improving your campaign, and will introduce our customers to some of the amazing power of our test and analysis product.
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